Is a Walk-In Laser Facial Really a Good Idea?

Is everyone getting Skin Laundry's facial laser treatment without me? Apparently everyone with Internet access is gushing about the dewy glow, shrunken pores, and smoother skin the treatment promises. But no review so far has answered three important questions: What exactly are these $65 laser treatments? Who's doing them? And do their claims actually hold up? I took it upon myself to find out.